Global B2B e-commerce is expected to reach $18 billion by 2027. This expansion gives B2B startups more opportunity but also greater competition.
How can they succeed
When it comes to the success of any business, social media marketing comes in handy. Without effective marketing, it is difficult for companies, especially startups survive the competition.
They can hire a marketing agency or an in-house team to build brand awareness and generate leads.
So, if you’re wondering which one is best for your business, continue reading this post.
In this post, we shall discuss the distinction between the two.
Take a look…
Here are the things that you must consider when choosing an option.
Your timeline
Hiring in-house, creating a brand, designing messaging, and building marketing materials take time. There are a lot of steps involved when you look for an in-house candidate. Some of the steps include:
- Job description creation and distribution
- Waiting weeks/months for resumes
- Interviewing repeatedly to find the right candidate
- Selecting one
- Explaining your company and sector to them
- Finally, setting up marketing tools.
You may find these steps easy; however, there is a twist. Each candidate you will interview will have a knack in different areas, such as digital marketing, content marketing, social media marketing, and so on. So, the point here is no one person would be able to provide you with all the solutions. Also, hiring an in-house team would be a costly affair.
Also, if you’ve never hired a marketer before, you may not know which applicants are best suited to operate your marketing department, scale your organization, and fulfill aggressive KPIs.
Some candidates may seem experts at the outset, but in reality, they may not be able to provide you with the results. And the worst would be to hire the wrong person; you’ll have to start over.
Moreover, you’ll also pay for the marketing tools. Aside from that, analytics, content production, and CRM subscriptions add up fast.
All in all, hiring in-house can be time-consuming, especially if you’re looking for the “ideal” candidate. Social Media Marketing Agency comes in handy in such a situation.
So, what is a social media marketing agency?
A social media marketing agency is a company that offers you a complete digital marketing solution. These agencies have a complete team of social media marketers, SEO specialists, content writers, and so on. The best thing is they hire talented and skilled staff in their team.
When you intend to hire a social media marketing company, you recruit vendors and internal team members to aid with everyday responsibilities and skills. If you have the time and money, this may be the superior option.
Why should you prefer hiring a social media marketing agency
If you’re an early-stage startup with investors pressuring you for a return on investment and a million things to do, you may not want to spend too much time hiring marketing experts.
You need solutions ASAP, which is only possible with an agency.
All you have to make sure is that the marketing agency you hire has marketing expertise, industry understanding, and best practices. Also, inquire if they have top-notch marketing tools and a team of agency experts. In addition, don’t miss seeing their past clients’ reviews and feedback.
If you get all of these in an agency, hiring is the best decision you would make.
Marketing agencies create value quickly. They have expertise in marketing for a variety of industries and have created relationships with vendors for all your marketing needs, from graphic design to SEO, PR, branding, content and message, and social media to PPC.
If you require a marketing staff that can start immediately and spread your message, a marketing agency may be better.
Marketing agencies’ portfolios speak for themselves. You may examine an agency’s client success stories, referrals, and portfolios to see what they can produce and if it suits your needs, simplifying the hiring process and boosting your chances of choosing someone qualified.
The best thing about hiring an agency is that they’re budget-friendly options. Of course, you pay for the services you opt for. In the case of in-house hiring, you’ll have to pay regular salaries to them whether there is work or not.
When you hire an agency, just focus on the most effective and relevant activities. Recognizing and prioritizing which activities are suitable for you can help you immensely. If you’re unable to recognize which activities to opt for, discuss the same with the agency.
Marketing companies are formed of marketing specialists with years of experience and expertise, so they can identify high-priority activities from the start.
Agencies know the whole range of marketing services a business needs to flourish, so it’s acceptable if you’re inexperienced with them. The good news is that they have a built-in support network of agency colleagues and vendors. Marketing companies have years of knowledge that they can utilize to maximize your ROI.
Know that hiring the right social media marketing agency can help you scale your business and achieve your goals.
Putting it all together…
So, these are the basic distinction between in-house hiring and hiring an agency.
And if you’re looking for the best social media marketing agency, Digital Markitors is your best bet! Digital Markitors is a one-stop shop for all your social media needs.
Contact us if you need a marketing partner to help you achieve your marketing goals!
