Introduction:
SEO competitor analysis is a process to identify your competitor’s and your’ strengths and weaknesses. This analysis is done to determine the prevalent gaps between you and your competitor. This process includes researching the content and other elements of the content like links and keywords that a competitor uses.
The main focus here is on SEO strategy rather than a marketing strategy. SEO Consultants plan, implement and manage a client’s entire SEO strategy.
Professional SEO services:
Professional SEO services under SEO strategy include link building, keyword strategy, content strategy planning, web marketing, web analytics and content strategy planning and more.
Professional SEO services help improve the brand’s visibility in search results, which then would capture more traffic from the qualified web. A person who performs page optimization across a website to see that the search results are relevant and then also sees that it creates a positive user experience, growing website traffic, lead volume and brand awareness is called an SEO specialist.
SEO specialists test and then accordingly implement different search engine marketing techniques, website layouts and advertising for search engine optimization. These SEO specialists already know the importance that internal links have and how the skill of problem-solving comes along with finding the best locations and the best approach to internal links. SEO specialists Analyse websites to improve their working, keep in-depth knowledge of keyword research, and understand SEO copywriting, thus being a link between various departments.
There are certain types of SEO:
1.Technical SEO
2.On-page SEO
3.Off-Page SEO
4.Organic SEO
5.Local SEO
6.Voice SEO
- Reputation management.
8.Search Engine Marketing.
Step-by-step guide to SEO Competitor Analysis
Following are the six steps of how a SEO Competitor analysis could be done:
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Identification of Target Keywords
Only one crucial keyword is needed for competitor analysis. You will find more keywords and phrases in the result as you do the SEO competitor analysis, and these keywords then get added to your list. Though you might have more keywords for SEO competitor analysis, using only one most important keyword is advisable. Other keywords can be used for other SEO activities.
Using many keywords would make your work more difficult as you may get a more extensive list of competitors
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Benchmarking
Firstly you need to search your critical keyword on google and then see what types of results you get. A lot could be known through a single google search about the competitiveness of your niche when conducting SEO. This would help you to understand what kind of brand ads google shows when searched and also to know if this keyword gives brands as results or is giving more informational links. You can also use other softwares to get some top-level information for benchmarking. After getting the benchmark, you are set to get started with the competitor analysis.
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Identification of your competitors
A brand may have both offline as well as online competitors. Identify 2-5 most strong competitors through industry knowledge and google research using your important keywords.
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Overview of competitor
As you now have the list of your strongest competitors, we can dig deeper into their SEO functioning. You can use software like semrush to carry out this activity. Enter the competitor’s name, and then it would provide you with all the results as to what amount of traffic paid ads, organic search, social media, or backlinking bring. You can identify which keywords and phrases are helping them get traffic. Then these keywords could be used by you further. If they have made some mistakes, we can learn from them and avoid making the same mistakes.
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Content Analysis of Competitor
Page ranking is also important to know what type of content is helping them rank. Through this, you can improve your content strategy. You can now look at the page and list some important factors that are helping them rank; for example, the page title matches the keyword very closely, useful descriptive text, subcategory images etc.
You can also make some improvements according to your page requirements as well like the use of internal links to other relevant website pages in the text, and the use of custom images and not stock photos; for visitors convenience move some text below the subcategory images so as they don’t have to scroll to find products. If you want too much text, don’t put too much text on the top half of the page.
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Backlinking and Internal Linking
When you look at your competitor’s backlink profile and follow links, you can get an idea of the sites that can link back to you too. You can create better content than your competitors and then pitch the site why your content is better than the content they are already linking to. Also, if your competitors’ highly-backlinked content is very good, take inspiration from it whenever possible.
Conclusion:
SEO Competitor Analysis helps you to know your competitor more thoroughly. But all business owners cannot themselves learn to implement this. This is when SEO Specialists and SEO Consultants come into the picture. They can very well Analyse and implement everything right that is needed for your brand with their professional SEO services.
