Google Reviews
With the advent of the internet, marketers have channelized and formulated marketing strategies and plan to boost sales volume and garner more digital footfall on their websites. These are more or less very similar to traditional marketing strategies but one level up.
Through social media marketing, businesses can cater to a wider audience conveniently. And to make this strategy even more effective, marketers and website developers are advised to embed Google Reviews on their web pages.
The embedding process is hassle-free with the coming of new-age social media aggregator tools. These tools enable marketers to easily collect-curate and embed Google review widget on the website. Aggregators have features such as customization, auto-update, and profanity filter to create an amazing browsing experience for website visitors.
Amazing Reasons to Embed Google Reviews on your Website
Here are some amazing and interesting insights into why embedding Google Reviews on your website can be beneficial for your business. The ripple impact of these online reviews creates results on a magnanimous scale in increasing the traffic to your website. Thus the readers are covered with all that they need to understand regarding the importance of adding Google Reviews widgets to their pages.
1. Encourage other users to share experiences
When consumers post their reviews about their experience of a particular product or service, it kickstarts a chain of new reviews about the same, encouraging other users to share their experiences. Google Reviews are a very authentic and incredible way to collect responses from users that can be further utilized for various marketing purposes. Embedding the existing user’s feedback on the brand’s page will act as social proof and backing for the new ones and will intrigue their interest in the product.
2. Improves brand’s visibility
The brand is more likely to amplify its visibility online after adding Google Reviews widget on its webpage. Reviews garner more eyes and help the website reach a much wider audience in a short span of time efficiently. Social media marketing is loosely based on how the brand portrays itself on the internet. Audiences form an image or associate an identity with the brand based on the reviews. Thus these reviews ensure the brand reasserts its presence and recognition to be more visible online.
3. Better search engine ranking
Reviews improve and enhance the website’s Search Engine Optimization and help the website score a better search engine ranking, increasing its volume and presence online. The number of reviews is proportional to the rank of the website online while surfing. A better ranking will improve the browsing experience and increase website traffic.
4. Client engagement
Reviews are the smartest and easiest way to bridge the communication gap between business owners and the users of the product or services. The users find giving out reviews an adequate and effective way to communicate their word to the brand. The client review is the end product of the offered and availed service.
Thus the brands should make it a point to respond to their client’s feedback to ensure them with good sales service and are validated for their opinions. Sometimes the reviews can be harsh, brutal, and not very kind, but the brand owner should take it into consideration and resolve the matter patiently and kindly. This practice boosts client engagement and makes them feel worthy of their opinions and critics.
5. Impacts the purchases
Most buyers’ online look for validity in the form of online reviews before making a purchase. People have the tendency to search and filter through multiple reviews before finally going ahead with the purchase. Thus adding positive and valuable reviews on your website makes the decision-making process easy for the customer. These reviews are honest and genuine and first-hand feedback from existing users.
However, negative reviews can pose a threat to the consumer’s choice of purchasing the product or service. Thus it is essential to keenly observe the reviews being embedded on the website, and the social media aggregators come to your rescue here with the inbuilt features of a profanity filter to enable the developer to segregate the best reviews to put up on the website and discard the inappropriate ones.
6. Room for improvement
The business will likely receive mixed reviews, some negative and positive comments. While the business owners can applaud themselves for their efforts for the positive comments they receive. But they should not neglect the negative and criticizing comments and reviews as they can prove to be very valuable insights in monitoring and analyzing the performance of the business. Business owners should put more effort into problem-solving and improvising the product or service for better consumer satisfaction. And not outright ignore or neglect the negative reviews.
7. Higher conversion rates
When the brand establishes and puts forth the image of being responsible and acknowledging, then they can rest assured that their conversion rates will be higher. Embedding reviews on the website can help create a positive image-building of the website. This will garner more traffic on the webpage, ensuring more potential customers as the website’s reach will be increased by many folds.
Takeaways
Online reviews are the next big thing in social media marketing, and it won’t be wrong if we say that Google is one of the most prominently used search engines thus, adding a Google Review widget on the website will be beneficial in gathering more traffic and creating buzz about the brand to eventually result in increased sale volumes.
